倉東IP Cangdong IP
Demimi 達咪咪
Demimi, 中文名：達咪咪，笑口常開的兔子。它象徵倉東計劃的永恆追求——–遺產保育與社區可持續發展———人民健康快樂、社區和諧發展。
在倉東的社區營造理念下，Demimi是安居樂業、開心生活的象徵，以它作爲倉東的IP形象，表達了倉東計劃的永恆追求是遺產保育與社區可持續發展———人民健康快樂、和諧生活。
蟛蜞
蟛蜞，是南方河邊、水渠邊常年長的類似螃蟹一樣的小動物，是孩子們玩耍的對象，舊時人們常搗碎腌製做咸醬下飯，它是南方鄉村生活的重要組織部分。近數十年來因爲環境污染，農田裏的蟛蜞越來越少了。蟛蜞作爲倉東計劃的IP形象之一，表達了倉東計劃的自然生態保護的理念。
菱角
菱角，是形似牛角的水生植物，盛產於夏秋季，是南方乞巧節（七夕節）的常見供品之一。五邑地區的傳統人家尤愛在乞巧節用來“慕仙” ——-既可應節食用，孩子們也可用來製作玩具，是乞巧節文化的集體記憶。近數十年來，傳統文化式微，菱角與慕仙節逐漸不被青年人重視，逐漸離開現代生活了。菱角作爲倉東計劃的IP形象之一，表達了倉東的文化生態保護的理念。
Demimi 达咪咪
Demimi, 中文名：达咪咪，笑口常开的兔子。它象征仓东计划的永恒追求——–遗产保育与社区可持续发展———人民健康快乐、社区和谐发展。
在仓东的社区营造理念下，Demimi是安居乐业、开心生活的象征，以它作为仓东的IP形象，表达了仓东计划的永恒追求是遗产保育与社区可持续发展———人民健康快乐、和谐生活。
蟛蜞
蟛蜞，是南方河边、水渠边常年长的类似螃蟹一样的小动物，是孩子们玩耍的对象，旧时人们常捣碎腌制做咸酱下饭，它是南方乡村生活的重要组织部分。近数十年来因为环境污染，农田里的蟛蜞越来越少了。蟛蜞作为仓东计划的IP形象之一，表达了仓东计划的自然生态保护的理念。
菱角
菱角，是形似牛角的水生植物，盛产于夏秋季，是南方乞巧节（七夕节）的常见供品之一。五邑地区的传统人家尤爱在乞巧节用来“慕仙” ——-既可应节食用，孩子们也可用来制作玩具，是乞巧节文化的集体记忆。近数十年来，传统文化式微，菱角与慕仙节逐渐不被青年人重视，逐渐离开现代生活了。菱角作为仓东计划的IP形象之一，表达了仓东的文化生态保护的理念。
Demimi
Demimi (Chinese name: Da Mimi) is a perpetually smiling rabbit. She embodies the eternal pursuit of the Cangdong Project: heritage conservation and sustainable community development, where people live healthy, happy lives in a harmonious environment.
Under the community-building philosophy of Cangdong, Demimi serves as a symbol of peace, prosperity, and joy. Choosing her as the official IP (Intellectual Property) mascot expresses the project’s core mission—to ensure that heritage preservation leads to sustainable growth and a high quality of life for all.
Peng Qi
The marsh crab, a small crab-like creature found year-round along Southern China’s rivers and canals, has long been a favorite playmate for local children. In the past, people would crush and ferment them into a salty paste to accompany their meals—a true staple of Southern rural life. However, due to environmental pollution over recent decades, these crabs have become increasingly rare in the fields. By adopting the marsh crab as one of its official mascots, the Cangdong Project highlights its commitment to natural ecological protection.
Ling Jiao
The water caltrop (or water chestnut) is an aquatic plant shaped like a bull’s horns. Harvested in summer and autumn, it is a traditional offering during the Double Seventh Festival (Qixi) in Southern China.
In the Wuyi region, traditional households especially love using them for the “Mu Xian” ritual (honoring the celestial beings). Not only are they a seasonal delicacy, but children also use them to craft handmade toys, making them a core part of the collective memory of Qixi culture. In recent decades, as traditional customs have waned, the water caltrop and the Mu Xian festival have gradually faded from the lives of the younger generation. By featuring the water caltrop as one of its IP mascots, the Cangdong Project expresses its dedication to cultural and ecological heritage protection.
